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SPLENDA® Naturals Teams Up with We Dare to Bare to Inspire Women to be “Super Natural”

Uncover your most powerful self with SPLENDA® Naturals and We Dare to Bare at fitness festivals and 5K dance parties

Carmel, IN (April 25, 2018) – With its newest product, SPLENDA® Naturals Stevia Sweetener, the SPLENDA® Brand has partnered with We Dare to Bare, a national event series whose mission is to help build positive body image through fitness, to empower women to take simple steps toward becoming their best selves.

We Dare to Bare events benefit the Movemeant Foundation, a leading non-profit organization that empowers women and girls by providing body-positive, self-confidence building tools. At each We Dare to Bare event, women of every body type are given the opportunity to uncover their best selves by participating in energizing 5K runs or challenging, yet thoughtful group fitness classes from some of the country's leading boutique fitness studios.

At this year’s events, the SPLENDA® Naturals exhibition will serve as a space for attendees to get their fill of positive vibes with a “Super Natural” Intention Wall, where participants can leave an inspiring message on why they’re daring to bare, and a DIY yogurt bar for pre-and post-workout fuel. The first 2018 Fitness Festival takes place on May 12 in San Francisco.

“We’re excited to team up with We Dare to Bare and honored to help support the Movemeant Foundation,” said Michelle Harrington MS, RD, LDN, Manager of Nutrition and Professional Affairs at the Heartland Food Products Group. “Low calorie sweeteners are one tool that can help empower people to eat healthier, while still enjoying their food choices. Through this partnership, we hope to celebrate body positivity and to show that small, simple changes can lead to a healthier lifestyle.”

The SPLENDA® Brand is always looking for ways to help consumers achieve a healthy, balanced lifestyle without sacrificing taste. With SPLENDA® Naturals Stevia Sweetener, people can enjoy the sweet things in life, without the insecurities that sometimes come with them. One-hundred percent natural, SPLENDA® Naturals is a great-tasting, no-calorie natural sweetener with no GMO ingredients, no added flavors and no bitter aftertaste.

“With We Dare to Bare, we want to shift the dialogue around fitness from a focus on what you want to lose to what you want to gain – confidence, strength, and a positive sense of self,” said Jenny Gaither, Founder of Movemeant Foundation. “We are thrilled to have SPLENDA® Naturals as a partner to help arm women with the tools to become their best selves.”

For more information on the 2018 Dare to Bare events, please visit WeDareToBare.com.

About Heartland Food Products Group

Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com. The SPLENDA® Brand is the most recognizable and iconic low calorie sweetener (“LCS”) brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. Today, the SPLENDA® Brand is the #1 LCS brand in the $72 billion global sweetener market with market shares that are more than twice those of its nearest competitor. Since the acquisition of the SPLENDA® Brand in 2015, Heartland Food Products Group has launched SPLENDA ZERO® Liquid Sweetener and a line of SPLENDA® Naturals Stevia Sweeteners, two of  the greatest innovations in the brand’s history.

About Movemeant Foundation

Movemeant Foundation is the leading non-profit organization that empowers women and girls by providing body-positive, self-confidence building tools, education, resources and experiences where fitness and physical movement is the gateway to her feeling successful across all life disciplines. In recent years, body image issues have been increasingly pervasive among middle and high school students nationwide. Compounded by physical inactivity, eating disorders, and obesity problems, Movemeant Foundation addresses these critical issues with their own body-positive, movement-based curriculum in underserved Middle Schools, landmark fitness events in major U.S. markets, #sheplayswewin Movemeant Athletic Scholarship program for low-income girls, and digital resources.


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Headlines promote unpublished experiment with over-reaching conclusions designed to sensationalize: Response to FASEB meeting's abstract on Low Calorie Sweeteners


We at SPLENDA® have a responsibility to share what we know about the research on low calorie sweeteners (LCS) so people can make educated decisions about their sweetener use. So, here’s what we know about a recent study suggesting LCS can lead to diabetes and obesity.

  • This was a poorly-defined study in rats with conclusions that are over-reaching, given much more robust and reliable studies in both rats and people, which show no ability of LCS to cause diabetes or otherwise affect blood glucose control.
  • In fact, the study reported no worsening of blood glucose control in the diabetes-susceptible rats tested.
  • It was the subject only of a poster presentation at a conference. This means the study has neither been published nor subject to the usual peer-review process to help ensure that resulting claims are reliable.
  • Though the media headlines tend to paint all LCS with a broad brush stroke, this study only included aspartame and acesulfame potassium (ace-K).

Sucralose, the sweetening ingredient in the original SPLENDA Sweeteners, has been extensively researched, with more than 110 studies conducted over 20-years. There has also been an extensive review of the potential for sucralose to affect blood glucose control, which includes a 12-week randomized clinical trial. After many studies and years of use, health organizations continue to say that LCS, including sucralose, are useful tools for people with diabetes and for weight management.


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Research is clear. Studies consistently show low calorie sweeteners do not cause weight gain.


July 17, 2017 — Findings from Azad et al. (2017) do not align with conclusions of high-quality systematic reviews and meta-analysis that show low calorie sweeteners, including sucralose, are safe and beneficial for weight management. As ISA describes, study design is essential to consider. The collective body of evidence reviewed around the world and supported by medical and health associations continues to confirm the benefits of using sucralose as part of a healthy diet.


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SPLENDA® Brand Statement: European Food Safety Authority Confirms Sucralose is Safe and Does Not Cause Cancer

Recent Study Reveals That Drinking Low-Calorie Sweetened Beverages Does Not Increase Intake of Sugary Foods


CARMEL, IN—May 8, 2016 — The European Food Safety Authority (EFSA) decision upholds years of research on sucralose - the sweetening ingredient in the original SPLENDA® Sweeteners – that shows it to be safe and does not cause cancer. The decision was published as an open access Scientific Opinion in EFSA Journal1, and rejects allegations made by a small Italian lab regarding a study in mice that they conducted. EFSA concluded that “the available data did not support the conclusions of the authors (Soffritti et al., 2016).”

EFSA noted numerous issues with the Ramazzini Institute study on sucralose, including:

  • Researchers used an unconventional design leading to inconclusive, unreliable results and were unable to prove any probable effect of sucralose on tumor development.
  • Mice naturally get tumors as they age. In this study, mice were dosed until they died, which compromises reliable data interpretation.
  • Researchers drew conclusions that were not supported by data.

Ramazzini Institute has been criticized previously by the regulatory and research community for not complying with recognized research standards in its sweetener studies. A recent U.S. Congressional House Committee has also expressed concerns that funding of this lab may not meet adequate scientific integrity standards.

The recent EFSA opinion further reinforces the importance of considering recommended research standards when reviewing scientific studies and their results, particularly when the research, as in the case of this latest Ramazzini study, utilizes unconventional methodology and employs scientific practices that have already been found to be problematic for data interpretation.

It’s important to remember, for food ingredients, industry does not set the guidelines for what type of research must be done. These are set by health and safety research authorities from around the world. The safety of sucralose has been demonstrated by a wide body of research. FDA and other regulatory agencies reviewed more than 110 scientific studies designed to meet the recommended research programs set by expert health authorities for investigating the safety of a new food ingredient. Reviews of these studies have led to consistent conclusions that sucralose is safe, including for women who are pregnant or nursing and for children. SPLENDA Sweeteners are a safe choice.

The science EFSA just dismissed has been used by some, such as the Center for Science in the Public Interest (CSPI), to put sweeteners on their “avoid” lists. As EFSA’s review confirms, this is not warranted; and is particularly bad counsel when it comes to sucralose-sweeteners like Splenda®. Splenda® is one way consumers can safely reduce their added sugar and calorie consumption, which we know is important to long-term health. It would be prudent for CSPI to reconsider their advice based on the latest science and determinations from leading food safety authorities.

EFSA’s decision puts good science first, and it is consistent with the movement to bring greater scrutiny to poorly designed studies that draw false conclusions and unjustifiably alarm consumers. This is a topic we are particularly passionate about at SPLENDA®. We invite others to commit to evaluating research using rigorous scientific judgment and apply sound research findings before making recommendations or sharing opinions.

We invite people to learn more about the safety of sucralose. A review of the regulatory and scientific rationale in determining the potential for sucralose to cause cancer is available here.

Overconsumption of added sugar is a rising health concern, and low calorie sweeteners like SPLENDA® No Calorie Sweetener help millions of people every day lower their added sugar intake for healthier eating without sacrificing the sweet moments in life. We support people in taking small steps to live a little healthier each day – whether that means cutting back on empty calories, managing weight, staying active and more. For information on how to make simple changes for a healthier you, visit https://www.splenda.com/health-wellness/tips-resources

For more information on EFSA’s review of the Ramazzini Institute study of sucralose, visit the report in the EFSA Journal.

About Heartland Food Products Group

Based outside of Indianapolis, Heartland Food Products Group is a global leader in the production of low-calorie sweetener products, creamers, beverage concentrates, coffee, and nutritional drinks. Visit Heartland at www.heartlandfpg.com. The SPLENDA® Brand is the most recognizable and iconic low calorie sweetener (“LCS”) brand in the world, having sold more than 100 billion yellow packets since its launch in 1991. Today, the SPLENDA® Brand is the clear #1 LCS brand in the $72 billion global sweetener market with market shares that are more than twice those of its nearest competitor. Since the acquisition of the SPLENDA® Brand in 2015, Heartland Food Products Group has launched SPLENDA ZERO™ Liquid Sweetener and now SPLENDA® Naturals Stevia Sweetener, expected to be the greatest innovation in the brand’s history.


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1 - EFSA ANS Panel (EFSA Panel on Food Additives and Nutrient Sources added to Food) et al. (2017). Statement on the validity of the conclusions of a mouse carcinogenicity study on sucralose (E 955) performed by the Ramazzini Institute. EFSA Journal 2017;15(5):4784, 14 pp. https://doi.org/10.2903/j.efsa.2017.4784

2 - Soffritti, M., et al. (2016). Sucralose administered in feed, beginning prenatally through lifespan, induces hematopoietic neoplasias in male swiss mice. Int J Occup Env Health, 22, 7-17.

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