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Our Story

#1 recommended brand by doctors and dietitians

Tastes Like Sugar, Without The Calories.

Sweetness for A Healthy Lifestyle

At the Splenda brand, we want to inspire people to live healthier by enjoying their food choices. For years, we have delivered a variety of options with simple solutions to help consumers achieve a healthy, balanced lifestyle without sacrificing taste.

It started with a word, misheard

From the first yellow Splenda Zero Calorie Sweetener packets to Splenda Stevia Sweetener, Splenda brand has brought sweetness to the world since 1992. But it all started in 1976, when researchers at a British college were investigating a new compound made from sugar. When a young scientist was told to “test” the new compound, called sucralose, he misheard the request and proceeded to “taste” it instead. The surprise? Sucralose was sweet—and calorie free.

Today, the Splenda brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. From original Splenda® Zero Calorie Sweetener to Splenda Naturals, the Splenda brand portfolio of products reinforces our position as a category leader, with more delicious new products to come.

What’s The Sweetening Secret To Splenda Original Sweeteners?

Sucralose! Through an amazing scientific process, we’ve transformed sugar into an extraordinary sweetener that tastes like sugar (but it’s not sugar) — and it doesn’t break down in your body to provide carbohydrate or calories.

Splenda Science Illustration

Splenda family of products

Achieve Your Health Goals Without Compromise

Switching from caloric sweeteners, like sugar or honey, to Splenda Brand Sweeteners can help you to:

Lose weight1,2

Manage diabetes2

Reduce added sugars

Make healthier lifestyle choices

#1 Recommended

We’re proud Splenda is the brand of sweetener RECOMMENDED MOST by healthcare professionals.

Healthcare professionals look for products and brands they trust, that are safe, that promote a healthy lifestyle, and are affordable for their patients. Since 1991, Splenda – the best tasting, zero-calorie sweetener – has been helping people achieve their health goals.

The community of healthcare professionals who trust and recommend Splenda includes:


• Registered Dietitian Nutritionists • Certified Diabetes Care and Education Specialists • Primary Care Providers • Physician Assistants • Dental Hygienists • Nurse Practitioners  • Registered Nurses • Primary Care Providers • General Practitioners • Licensed Practical Nurses

Diabetes Management

Understanding carbohydrate intake, including added sugars, is key to managing your diabetes. Use Splenda Sweeteners to reduce added sugars and excess carbohydrates in your favorite foods and beverages.

The only low calorie sweetener made in the USA

Proudly made by hardworking Americans in Indianapolis, Indiana.

1. When used in place of sugar; Rogers PJ, Hogenkamp PS, de Graaf C., et. Al. (2016) Does low-energy sweetener consumption affect energy intake and body weight? A systematic review, including meta-analyses of the evidence from human and animal studies, Int J of Obes 40(3), 381-394.  2. Johnson C, Stevens B, Foreyl J et al. (2013) The Role of Low-Calorie Sweeteners in Diabetes. Eur Endocrinology 9(2); 96-98. 3. CDC, Healthy Weight. Retrieved from: https://www.cdc.gov/healthyweight/losing_weight/index.html. 4. CDC, Physical Activity. Retrieved from: https://www.cdc.gov/physicalactivity/basics/adults/index.htm *Among healthcare professionals clinically treating patients