Sweetness for a healthy lifestyle
At the SPLENDA® Brand, we want to inspire people to live healthier by enjoying their food choices. For years, we have delivered a variety of options with simple solutions to help consumers achieve a healthy, balanced lifestyle without sacrificing taste.
It started with a word, misheard
From the first yellow SPLENDA® No Calorie Sweetener packets to SPLENDA® Naturals Stevia Sweetener, SPLENDA® Brand has brought sweetness to the world since 1992. But it all started in 1976, when researchers at a British college were investigating a new compound made from sugar. When a young scientist was told to “test” the new compound, called sucralose, he misheard the request and proceeded to “taste” it instead. The surprise? Sucralose was sweet—and calorie free.
Today, the SPLENDA® Brand is the most recognizable and iconic low calorie sweetener brand in the world, having sold more than 100 billion yellow packets since its launch in 1992. From original SPLENDA® No Calorie Sweetener to SPLENDA® Naturals, The SPLENDA® Brand portfolio of products reinforces our position as a category leader, with more delicious new products to come.
Putting our customers first
In the early days of SPLENDA Brand, we drove orders to the post office in one employee’s old pick-up truck! Today, we meet our customers’ diverse needs by developing innovations like SPLENDA Liquid Sweetener, and SPLENDA Naturals Stevia Sweetener.
Did you know?
Did you know?
Sucralose has no known side effects, and is safe for anyone and everyone to enjoy.
Get The Sweet Dish Newsletter
The Sweet Dish
Every month, every reader will get new product news, recipes, and free downloadable cookbooks!
What’s the sweetening secret to original SPLENDA® Sweeteners?
Sucralose! Through an amazing scientific process, we’ve transformed sugar into an extraordinary sweetener that tastes like sugar (but it’s not sugar) — and it doesn’t break down in your body to provide carbohydrate or calories.
SPLENDA® Naturals Stevia Sweetener
SPLENDA® Naturals Stevia Sweetener is a great-tasting, no-calorie natural sweetener sourced from one of the tastiest extracts of the stevia leaf: Reb D. No artificial ingredients and no calories!
Ideal for cooking and baking
SPLENDA® Brand Products can be used in a variety of cooking and baking applications. And with the addition of SPLENDA® Naturals Stevia Sweetener, we are providing more options for cooking and baking!
The alternative to sugar for every body.
Experts recommend that we all reduce our intake of added sugar. Fortunately, SPLENDA® Brand offers a no calorie sugar substitute (sucralose or stevia) that’s good for every body.
Millions of Americans use SPLENDA® Sweeteners to reduce added sugar, minimize carbs, and cut back on calories every day.
SPLENDA® Sweeteners are a great choice for people with diabetes because they do not affect blood glucose levels, insulin, or HbA1c.
SPLENDA® Sweeteners are safe for all members of your family to reduce added sugar…including kids! Of course, children need calories, so plan meals accordingly.*
Did you know? SPLENDA® Sweetener products can help people with diabetes manage their calorie and carbohydrate intake? The following servings provide less than 20 calories and less than 5g carbohydrate to fit into a meal plan for people with diabetes: Up to 4 packets of Original SPLENDA® No Calorie Sweetener; Up to 8 tsp of Original SPLENDA® No Calorie Sweetener, Granulated; Up to 2 packets of SPLENDA® Naturals Stevia Sweetener; Up to 9 tsp of SPLENDA® Naturals Stevia, Granulated.
- When used in place of sugar; Rogers PJ, Hogenkamp PS, de Graaf C., et. Al. (2016) Does low-energy sweetener consumption affect energy intake and body weight? A systematic review, including meta-analyses of the evidence from human and animal studies, Int J of Obes 40(3), 381-394.
- Johnson C, Stevens B, Foreyl J et al. (2013) The Role of Low-Calorie Sweeteners in Diabetes.h Eur Endocrinology 9(2); 96-98.
- SPLENDA Sweeteners are “free foods,” as defined by the American Diabetes Association and the Academy of Nutrition and Dietetics; read more at Splenda.com/story