A Letter From Our CEO
March 18, 2016
Dear SPLENDA® users,
It is important for you to know and be confident of the fact that SPLENDA® is safe and does not cause cancer, despite what you may have seen in some headlines. The real truth is all of these dramatized headlines are based on one flawed study by an isolated Italian research laboratory, the Ramazzini Institute. This research laboratory and many media outlets are sensationalizing the study and misleading you. SPLENDA® provides consumers with a safe and great-tasting alternative to sugar and is recommended every day by healthcare professionals to aid in weight loss and diabetes management. This type of fear mongering does a disservice to healthcare providers, their patients and you.
Now, of course, as the CEO of the company that produces SPLENDA® Sweeteners, I would come to its defense. But the truth is, I am a SPLENDA® user and consumer too, and I am really upset about how consumers – you and me – are being misled about a lot of things, but this one hits close to home. Instead of outrageous headlines and misleading stories, how about the headline: “Enough is Enough, Consumers are Smart and Deserve the Truth,” something that is just plain missing from our society these days. The Truth: sucralose, the sweetening ingredient in SPLENDA®, has been extensively researched, with more than 110 studies conducted over 20-years, and has been proven to be safe, with no link to cancer. The U.S. Food and Drug Administration, the European Food Safety Authority, Health Canada the World Health Organization and the U.S. National Cancer Institute support this conclusion.
In contrast, this Ramazzini Institute report ‘cherry-picks’ data to generate a sensationalist story, and this is the way they operate. The study does not show a dose-related risk of cancer in mice and, in fact, for groups of female mice reports lower cancer incidence. This research laboratory has a history of conducting studies that are not reliable for safety assessments. Worse, there is a fringe group particularly sensationalizing this new paper and using it for publicity to foster its own money-raising campaigns. Additionally, there are errors in how some journalists have reported the “facts.” For example, it was reported that mice in this study were given the equivalent of 10 cans of diet soda per day. The fact is they were given the equivalent of 70–2,000 cans per day depending on the group. This is equivalent to 400-12,000 SPLENDA® packets per day, every day, for life. For comparison, the average frequent SPLENDA® user consumes 3-5 packets per day. More importantly, the study is just not credible and contradicts the overwhelming body of scientific research proving the safety of sucralose. To learn more, I created a quick facts page that can be accessed at SPLENDA® Truth.
On behalf of all the employees of Heartland Food Products Group, the makers of SPLENDA®, we thank you for your support and loyalty to the brand. We ask that you share the truth with friends and family, and we want you to feel confident in using SPLENDA® every day to reduce added sugar in your diet. SPLENDA® is proudly the only no-calorie sweetener 100% Made In America, and we are working every day to maintain your loyalty and bring you the great taste of sugar without all the calories. Remember to always ask for SPLENDA® by name. If you have additional questions, please explore our website or call our Consumer Call Center at 1-800-777-5363. Don’t forget to tell us why you use SPLENDA® on Twitter or Facebook with #IUSESPLENDA.
Ted Gelov, Chairman and CEO SPLENDA®