 Sucralose, or brand name SPLENDAŽ Brand Sweetener, is discovered in 1976 through a collaborative research project between scientists at Tate & Lyle PLC and researchers at Queen Elizabeth College (London, UK).
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From 1990 - 1993, sucralose (SPLENDAŽ Brand Sweetener) receives approval from leading food safety authorities and experts around the world, including the Joint Food and Agriculture Organization/World Health Organization Expert Committee on Food Additives (JECFA) of the United Nations, the Health Protection Branch of Health and Welfare Canada, and Australia's National Food Authority.
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In April of 1998, sucralose receives U.S. Food and Drug Administration (FDA) approval for use in 15 food and beverage categories, the broadest initial approval ever given to a no calorie sweetener!
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In April of 1999,
 SPLENDAŽ No Calorie Sweetener becomes available to U.S. consumers on a limited basis via the Internet.
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In September of 2000, SPLENDAŽ No Calorie Sweetener is rolled out nationally to consumers  across the U.S. in grocery stores, restaurants, and retail outlets in gold packets and granulated boxes.
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 In 2004, McNeil Nutritionals, LLC announces a first of its kind innovation in the U.S. Sweetener category with the launch of SPLENDAŽ Sugar Blend, combining SPLENDAŽ Brand Sweetener with sugar.
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In 2005, McNeil Nutritionals, LLC transforms the sweetener category again with the launch of SPLENDAŽ Brown Sugar Blend, a first-of-its-kind reduced calorie brown sugar product. It is a proprietary blend of brown sugar and SPLENDAŽ Brand Sweetener. |
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Since 1976, more than 100 scientific studies in humans and animals are conducted and evaluated to support the safety of SPLENDAŽ Brand Sweetener.
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 SPLENDAŽ Brand Sweetener is first approved for use in North America in 1991 in Canada. This begins the worldwide launch of SPLENDAŽ Products.
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By the end of 1998, SPLENDAŽ Brand Sweetener is available in such products as Diet RC* soda, Musselman's* Applesauce and Lucky Leaf* Pie Fillings.
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 In August of 1999, just 16 months after initial regulatory approval, the FDA grants approval to sucralose for use as a general-purpose sweetener.
This permits the use of SPLENDAŽ Brand Sweetener in all food and beverage applications. SPLENDAŽ Brand Sweetener is now available in over 100 food and beverage products sold in the United States. |
In 2003, SPLENDAŽ No Calorie Sweetener becomes the top-selling low/no-calorie sweetener in United States retail outlets just two and a half years after its introduction. |
In August 2005, McNeil Nutritionals, LLC, modernizes a Time-Old Tradition: School Bake Sale Fundraisers. The campaign is designed to give parents helpful tips on how to have successful bake sales and to use these time-honored traditions as ways to encourage kids and parents to live healthier lifestyles. Emphasis is placed on increased physical activity and more healthy eating habits, including lower sugar snacks and treats made possible with SPLENDAŽ Sugar Blend.
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